The 2010 Montana ADDY Awards Show was held February 5th in Great Falls. The good news is we won and were recognized with 6 ADDY awards! The ADDY Awards and competition is the advertising industry’s way of recognizing and rewarding creative excellence in the advertising field and is considered the advertising industry’s largest competition.
Attending the ADDY Awards, we learned the road to Great Falls was a tough one for many advertising agencies across Montana, both literally and figuratively. Literally, the road to Great Falls was full of risk being ice and snow covered. Figuratively speaking, so was 2010 for most advertising agencies. The Great Recession took its toll on many agencies. There were solemn acceptance speeches thanking employees no longer employed as layoffs were a common theme for the larger agencies in 2010. Companies were also cutting budgets in 2010 and no longer were the large agencies able to make the dollars they once did or charge what they once did. From our small agency’s viewpoint, we felt thankful that our resolve, business model and ability to adapt quickly has allowed us to continue down the road and advance our business. Metaphorically speaking, Darwin’s theory of evolution keeps coming to our mind as we compare the large agency to the small agency in today’s world.
Nonetheless, we left the ADDY Awards encouraged, empowered and thankful we were there and walked away with some recognition. We have deep gratitude for our clients in 2010 as they are the reason we were able to achieve what we did. Here are some of the pieces that were recognized.