You would have to be living in a cave with no outside contact to the world to not know that the Super Bowl is this weekend. The most watched and biggest sporting event of the year. Being in advertising, we tune into the Super Bowl every year almost as a religion to watch the ads (and oh yeah, there’s a game too!). These are some serious advertisers that are willing to pay $2-3 million per :30 of airtime. Watching the Super Bowl advertising unfold each year, you could speculate that Super Bowl advertising can be a good economic indicator. This year, it appears CBS is nearly sold out of ad time and it happened very quickly. While last year, companies weren’t nearly so quick to part with millions of dollars for a :30 spot. So, fingers crossed we are heading towards better economic times.
It’s also easy to see that advertising agencies love to show their creative muscle and what better audience than 105 million viewers? If you look back over the years of Super Bowl advertising, there have definitely been some stand out ads that make us agency-types bow in respect. And like any industry there’s the “worst list” also. As an advertising agency creating a Super Bowl ad, there’s a lot of performance pressure with an audience of over 100 million viewers. One ad that always garners “best Super Bowl ad” is the Apple ad in 1984. And that ad almost never made it on TV because the Apple executives hated it.
So, to get your “ad mind” ready for the Super Bowl, here’s a short list of some of the favored Super Bowl ads from over the years and sneak peeks at this year’s ads:
Enjoy the BIG Game and of course the ads!